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This site has the following on the web page, "Our website is filled with information about your eyes." We noticed that the web page also said " And how to care for them." It also stated " You are invited to browse through the various sections and let us have your comments and suggestions. Each month we will spotlight a different aspect of eye care. And, in conjunction with our suppliers, offer special promotions. On some of our products. Privacy of your own home! And submit by fax or online. Our qualified optical dispensers are well t." The header had optometrist as the highest ranking keyword. It was followed by optometrists, optometric, and optometrics which isn't as ranked as highly as optometrist. The next words the site uses is optometry. eye doctor was also included and might not be viewed by search engines.